Are Inbound links as Important as They Used To Be?

A backlink directs a visitor to a specific site or page, in fact it is also referred to as an inbound link, inlink, inward link or inbound link. After they were first created, they performed a vital purpose for helping folks navigate their way online. Even so, considering the creation of wide-spread internet search engine use, they have become much more important for search engine optimization (SEO). One measurement of a site’s popularity is the amount of links that go for that page.

When Google carried out its Penguin update, quite a few site owners became concerned with the value of links. Nonetheless, details that Matt Cutts (Google engineer extraordinaire) uncovered in an interview right after the Penguin launch reaffirmed the necessity of inbound links in search results.

First of all, even after Penguin, inbound links continue to be the best way for Google to discover how valuable, or relevant, someone or something is. While social media may become an even better forecaster of that as time passes, for the time being, backlinks are crucial.

There has been some concern about whether backlink building is a positive or a negative thing. Like with many of the decisions that have to do with Web traffic, the solution comes back down to the content. If you have a web site with high quality content to which you would like to build links, the quality of content determines how successful this building becomes. A variety of robust quality and a healthy network of back-links can make a big difference with regards to pushing a particular web site up the search results lists.
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One exemption to the importance of link building comes with press releases. The ranking algorithm that Google has put to work with Penguin disregards press release links in terms of assessing the actual importance of your web page. When a news editor scans the release and elects to write an article on his or her newspaper’s site regarding your press release, then this link will be a a part of your total for Google.

Guest blogs could be one other issue for search results. A lot of people have moved from article mills to producing their own weblogs but not upgrading the quality of their content. Even though mills like Demand Studios and Bright Hub have ramped back their production doesn’t mean that there are not mills on the market trying to hide behind the names Blogger and WordPress (and the like). Penguin can see around this.

Remember to plan your content syndication appropriately. First, your personal web site needs to be the original site. Make sure that you publish your posts before distributing it, along with the rel=canonical feature.

Having the suitable inbound links will help you improve your rankings on Google, in addition to the other search engines. This will transform your company into a real winner in a short amount of time!